The Sunday Times has launched a print, outdoor and digital campaign to promote Style magazine’s Best Dressed List. The activity, created by Grey London, "crowns" fashion royalty including the celebrities Victoria Beckham, as Queen Victoria, Tinie Tempah, as King Louis XVI, and Kate Moss, as Queen Elizabeth II. The work was created by Dave Monk, Lex Firth and Jamie Starbuck. The Best Dressed List will be published across two weekends, on 10 and 17 March.
Executive creative director