Reebok "Classics 30-year anniversary" by Everyone Associates

Reebok has launched a global online advertising campaign to celebrate the 30th anniversary of its Classics range. The film, by Everyone Associates, features three groups of Reebok-wearing youths, who race along an urban athletics track before reaching a nightclub. The spot was created by Alan Watt and Jonathan Coleman, and directed by Jack Laurance through Armoury. Post-production was handled by Realise.