KFC has launched a £2.5 million TV ad campaign to promote the freshness of its chicken. The spot, created by Bartle Bogle Hegarty, shows the process of buying, preparing, cooking and serving chicken at the fast-food company. The ad will also run on KFC’s website and be supported online by sponsored posts on Facebook, where KFC has 830,000 fans. The work was created by Martin Reed and Jonny Durgan, and directed by Institute for Eyes through Somesuch & Co. Post-production was handled by The Mill.
Strategic business lead