Pick of the week: Marie Curie

Jeremy Lee is moved by Marie Curie Cancer Care’s TV ad: "Gulp. I defy even the stoniest of hearts not to be affected by this spot that shows how our last moments are as important as our first." It was created by Ben McCarthy and Seb Housden, and directed by Tom Tagholm through Blink.


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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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