Turkey of the week: Magic FM

Turkey of the week: Magic FM

Ian Darby thinks Magic’s advertising has lost its way: "Magic was once a great brand supported by great advertising. Now it’s dishing up cheap, lazy dross that can only result in it swimming downstream to join tackier rivals."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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