Travel should be memorable, says Virgin Atlantic marketing boss

Digital communication is no substitute for human connection through travel, according to Simon Lloyd, marketing director at Virgin Atlantic.

Lloyd explains how his personal passion for travel impacts his approach to marketing one of the world's most famous airlines.

Watch the video interview above and read the full profile feature in this week’s issue of Marketing or online at

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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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