Government fraud body launches digital ad campaigns

The National Fraud Authority (NFA) is rolling out two digital campaigns this week with the aim of building awareness of the types of fraud and the reporting centre 'Action Fraud'.

National Fraud Authority: rolling out two digital campaigns this week
National Fraud Authority: rolling out two digital campaigns this week

The NFA, an executive agency of the Home Office set up to co-ordinate the fight against fraud, has hired WDMP to create a digital advertising campaign aimed at consumers and another for SMEs.

Rolling out later this week, the consumer campaign will comprise a digital ad campaign across transactional websites, the Google display network and YouTube. It will seek to generate traffic to the Action Fraud website to encourage people to report anything from ticketing scams and identity frauds through to phishing scams.

For the SME campaign, it will direct business to relevant pages with the website which will contain information on preventing fraudulent activity and identifying where they may be at risk.

Ryan Adams, NFA marketing and communications manager said: "The creative strategy of WDMP enables complex messages to be communicated to our target audiences in a relevant and impactful way."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published