Bauer Media hires Sony Music strategist Mark Hardy as digital director

Be the first to comment
Mark Hardy: joins Bauer Media from Sony Music
Mark Hardy: joins Bauer Media from Sony Music

Bauer Media has hired Mark Hardy, a senior strategic director at Sony Music, in the new role of group digital director for its London lifestyle and radio brands.

Hardy, who spearheaded Sony Music's marketing strategy, will report to Paul Keenan, the chief executive of Bauer Media.

He will take blanket responsibility for Bauer Media's web, social and mobile divisions, and will initially concentrate on building up its existing brands. He will also work on developing the company's prominence and audience through new digital services.

Prior to his position at Sony Music, Hardy was the marketing director for Simon Cowell-owned Syco Entertainment, where he presided over the global launch of the pop group, One Direction. The band was the first British group to debut at number one in the US album chart.

Hardy was also European marketing director at Sony PlayStation and marketing director at the Walt Disney Company, leading Disney and Pixar's UK marketing campaigns.

Keenan said: "Mark's unique experience of marketing branded content globally will be exceptionally valuable to us as we accelerate the digital migration of our world-famous brands."

Hardy said that, with "such a strong portfolio", Bauer was well positioned to take advantage of changing consumer needs, marketing channels and revenue streams. 

He added: "I am confident that my broad experience in digital, entertainment and branded content will bring a new perspective to a company that is already driving innovation in this space."


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published