Old Spice gets a wolfdog for marketing director in new YouTube ad

Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of "Director Wolfdog, Old Spice's new Director of Marketing" and promotes the brand's Wild Collection.

Mr Wolfdog has taken the "smart decision to create this popular website to show you all of my marketings".

Unlike some, Wolfdog is at least on the curve with his GIF laden Tumblr blog making him possibly the first non-human marketing director/wolfdog with a blog and a Twitter account and a human voice (provided via advanced wolfdog technology).

The ad follows two online and TV Old Spice spots  for its Wild Collection last month, "poker face" and "irresistible", featuring men managing to increase their allure with the help of some wolves.

Continue reading on The Wall blog

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published