Jeremy Lee is impressed by the new work for Whiskas: "I don’t like cats, but I do like Abbott Mead Vickers BBDO’s debut spot for Whiskas. It’s a real change from the usual ‘my cat’s my best friend and I’m not lonely’ rubbish in the genre." It was created by Paul Brazier and directed by Chris Palmer through Gorgeous.
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.