Jeremy Lee is impressed by the new work for Whiskas: "I don’t like cats, but I do like Abbott Mead Vickers BBDO’s debut spot for Whiskas. It’s a real change from the usual ‘my cat’s my best friend and I’m not lonely’ rubbish in the genre." It was created by Paul Brazier and directed by Chris Palmer through Gorgeous.
Trustees Volunteer Barnardo’s, London (Central), London (Greater)
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Behavioural economics is defined as: human understanding for business advantage.
By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.