Ian Darby almost gagged when he saw the new Gaviscon TV ad: "Gaviscon has never bothered with raising a high creative bar, but this ad, with an injection of ‘BMW twins’-style smugness, plumbs new depths. The first half is so bad that the fireman’s hose at the end provides welcome relief."
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Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.