Ian Darby almost gagged when he saw the new Gaviscon TV ad: "Gaviscon has never bothered with raising a high creative bar, but this ad, with an injection of ‘BMW twins’-style smugness, plumbs new depths. The first half is so bad that the fireman’s hose at the end provides welcome relief."
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Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.