Lyon will be based in LBi's London office where he will be responsible for developing and leading a global framework for insight discovery, IP and thought-leadership.
He will work alongside the agency's strategy, analytics and technology teams to develop a unique global insight proposition which builds on the agency’s ‘What’s Next’ proposition and report to LBi’s chief strategy officer, Alan Davies.
Lyon joins from Wunderman, where in his role as head of strategic insight he spent three years working with clients including Ford, Nokia, Land Rover and Procter & Gamble.
Davies said: "I’m extremely pleased to be able to welcome Jonathan to the team. His extensive strategic experience and strong analytical background will help us to define and build an industry-leading insight proposition that will help us to deliver Real Magic for our clients."Follow @SaraKimberley