The Washington Post to launch a metered paywall this summer

Be the first to comment
The Washington Post: plans to bring in a metered paywall
The Washington Post: plans to bring in a metered paywall

The Washington Post is to follow The New York Times and erect a metered paywall this summer.

The move to a paywall future will likely give newspapers struggling for survival around the world pause for thought, particularly in the UK. In November, the Telegraph introduced a metered paywall strategy for overseas users.

The latest move makes The Washington Post one of the last big American newspapers to erect a paywall. The New York Times, The Wall Street Journal and the Los Angeles Times already have paywalls. 

The Washington Post said in a statement that like the WSJ and The New York Times, it would launch a "metered digital subscription model". Initially, this will allow readers access to up to 20 free articles on the site each month.

A similar path was trodden by the New York Times, which then dialled back free access to 10 articles a month. The newspaper has made what is widely seen as a successful transition to a paid model and has around 600,000 digital subscribers.


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published