Burnett raids JWT for creative Todd

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Todd: joins as creative director
Todd: joins as creative director

Leo Burnett London has poached the JWT creative director Hugh Todd.

Todd joins Leo Burnett in the same role and will work across a range of key clients including The Co-operative, which the agency won last year.

At JWT, Todd was behind the award-winning Golden Skins "ginger boy" and MTV anti-drink-drive "idiot" work. He led the agency’s successful £40 million Baileys pitch and Army contest.

Between 2001 and 2004, Todd worked at Saatchi & Saatchi, where he was a senior copywriter and creative director. At Saatchis, he won gold and silver Cannes Lions for his Coco de Mer work.

Todd said: "I’ve had 18 fantastic years with [partner] Adam [Scholes], but now it’s time for a new challenge."

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