Pick of the week: NatWest, M&C Saatchi

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Sara Kimberley enjoyed NatWest’s new TV ad: "The sentiment of a father putting his daughter before himself is heart-warming. Making a bank likeable in the current climate is a good move and hard to do." It was created by David Anderson and Ian Brassett, and directed by Steve Reeves through Another Film Company.

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1 The year ahead for advertising agencies

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