OMG employee honoured through charity ads during England games

Sportfive, the Lagardère-owned sports agency, is donating space on LED boards during the upcoming England World Cup qualifiers to The Royal Marsden Cancer Charity in honour of an Omnicom Media Group employee.

Royal Marsden: Sportfive donates ad space at England games to cancer charity
Royal Marsden: Sportfive donates ad space at England games to cancer charity

Sportfive collaborated with an OMG employee who received care from The Royal Marsden before dying from cancer earlier this year.

Ads for The Royal Marsden Cancer Charity will appear on the boards during both the San Marino vs. England World Cup qualifier match on ITV this evening and the game against Montenegro on Tuesday night (26 March).

Shaila-Ann Rao, the international chief executive of Sportfive, said: "We are absolutely delighted to support such a worthy cause and hope that The Royal Marsden Cancer Charity benefits from this prime exposure during the match to raise public awareness about the outstanding work which is being done.

"Fundraising is crucial to ensure future development and we hope that fans across the country will be encouraged to reach out and make donations during and after the match."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published