Retail sector to receive £1.8bn boost from 'universal' 4G

Be the first to comment
Mobile usage: retail sector expects a boost from 4G
Mobile usage: retail sector expects a boost from 4G

Britain's retail sector will receive a £1.8bn boost over a year after the "universal" arrival of 4G, according to research by Conlumino retail analysts.

Mobile operator EE has already launched a 4G offering and the remaining operators are expected to launch their own 4G services this summer, in a move that the research claims will see an explosion of mobile shopping.

The mobile retail market will increase by 113% year on year, compared to 2012, claims the research commissioned by eBay.

Conlumino’s study revealed only a third of all UK adults currently use a smartphone for some aspect of their shopping journey such as browsing, price checking or buying.

Some 50.3% of respondents who used their mobiles to shop said they were frustrated by the speed of mobile shopping, while 49.6% also cited reliability as a major frustration.

Olivier Ropars, senior director of m-commerce at eBay Europe, said: "Consumers today want convenience and speed. The arrival of universal 4G will bring with it a more immersive, instant and intimate shopping experience than ever before". 

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published