BBC trials iPlayer-first strategy with Peter Kay sitcom

The BBC is to launch 'Car Share', the Peter Kay sitcom, on iPlayer, to encourage more viewers to explore the free catch-up radio and TV service.

Peter Kay: writes BBC sitcom (picture credit: University of Salford Press Office)
Peter Kay: writes BBC sitcom (picture credit: University of Salford Press Office)

The move forms part of a 40-hour content trial, approved by the BBC Trust and will result in the comedy being shown in its entirety before any linear transmission on BBC One.

Danny Cohen, controller of BBC One, has commissioned six 30-minute programmes, although no launch date has yet been provided.

Created by Tim Reid and Paul Coleman, 'Car Share' is directed by and stars Kay. It is about a pairing who have been thrown together in a company car share scheme.

It will be the first time a series has premiered on BBC iPlayer and follows the corporation reporting its highest users to date at the start of 2013, with 44 million users requesting iPlayer content via smartphone devices – four times the number recorded for the previous year.

The service is proving to be particularly popular with tablet and smartphone users, accounting for 40 million users in January.

Earlier this month, the BBC announced it will be extending its video-on-demand platform to Microsoft Windows Phones 7.5 and 8. It already available on more than 650 different devices.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published