Agency: Fallon London
campaignlive.co.uk, Wednesday, 27 March 2013 10:45AM
To mark the launch of Leeds' new shopping centre, Trinity Leeds, the agency enlisted the help of British fashion designer Henry Holland to create the world’s longest dress, measuring 15 metres – the height of three double-decker buses – and 480 square metres wide.
The yellow and pink polka0dot silk creation, embellished with thousands of Swarovski crystals, was worn by former Cirque Du Soleil star, Colette Morrow, was a sure-fire way to draw thousands of people for the opening of the centre, who obviously must have been on their way to work.
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This article was first published on campaignlive.co.uk