As The Sun announces paywall plans, will people pay?

News International has followed The Telegraph and announced plans to introduce a paywall at The Sun in the second half of 2013.

The Sun: plans to charge for its online content later this year
The Sun: plans to charge for its online content later this year

The dribble of newspapers asking their readers to pay for online content on either side of the Atlantic has turned into something of a rush of late.

Yesterday evening, the Telegraph followed The Washington Post, as both have followed The New York Times' metered model, and said it was to erect a paywall. News International swiftly followed that with an announcement of its own, as it revealed plans to charge for The Sun later this year.

The question is – will people pay for a tabloid newspaper online? It is a question we will find out  the answer to soon enough.

Mike Darcey, chief executive of News International said last night that "the second half of 2013 is a fairly safe bet" for the introduction of a tabloid paywall.

A paywall at The Sun will have the tabloid joining its stablemate The Times in asking readers to pay for content. It will be a big shift for The Sun's 30 million monthly users and will likely create ripples in the market. You have to wonder if the oft-mentioned paywall plans of Trinity Mirror for its Daily Mirror tabloid will now swing into action.

Read more on The Wall blog

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published