Samsung "charge" by CHI & Partners

Samsung is rolling out a global campaign, by CHI & Partners, to promote a new range of smart TVs with voice and gesture control. The TV spot shows American footballers, Roman centurions and other characters charging across a beach towards a man sitting in an armchair, who halts the action with his hand. It is then revealed that he is watching TV at home. The work was written by Neil Clarke, art directed by Jay Phillips and directed by Romain Gavras through Somesuch & Co.

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