Jeremy Lee enjoyed Channel 4’s Grand National promo: "The new 4Creative team has come storming out of the gates with this spot, which nicely emphasises how the country comes together to watch the thrills of the Grand National." The ad was created by Chris Bovill, John Allison and Keith McCarthy, who also directed the ad.
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Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.
You'll be seeing less work from DDB at award shows in 2016. Here's why.