Pick of the week: Channel 4, 4 Creative

Jeremy Lee enjoyed Channel 4’s Grand National promo: "The new 4Creative team has come storming out of the gates with this spot, which nicely emphasises how the country comes together to watch the thrills of the Grand National." The ad was created by Chris Bovill, John Allison and Keith McCarthy, who also directed the ad.

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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

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