American Express to serve geo-targeted ads in London cabs

Be the first to comment

American Express is launching a geo-targeted taxi ad campaign that will show passengers ads relevant to the vehicle's location in London.

London cabs will use VeriFone Media's geo-targeting technology to serve ads delivering five separate creative executions, including ads for local theatre and entertainment venues when taxis are in the West End. When passengers are near Gatwick, Heathrow and London City airports, travel offers will be served up.

American Express launches the campaign this week and will run it for one month, with creative running in 200 branded taxis and in-cab screens. An additional 150 taxis will feature American Express branding.

Media was planned by Mindshare and booked by Kinetic, while OgilvyOne handled the creative. 

American Express claims it is the UK’s first geo-targeted taxi media campaign. Development of the campaign was overseen by Melissa Weber, American Express UK brand and communications director .

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published