Heineken "road to the final" by Wieden & Kennedy

Campaign Work, Tuesday, 02 April 2013 12:36PM

Heineken has aired the latest instalment of its "road to the final" campaign during the Uefa Champions League quarter-final matches on 2 April.

The ad, which was created by Wieden & Kennedy Amsterdam, shows the protagonist playing in a band in the depths of the Amazon, when he is handed a ticket to the Champions League final. He then has just 48 hours to make it to the match in London and charms a host of characters to help him make it in time.

It was written by Zach Watkins, art directed by Craig Williams and directed by Fredrik Bond through Sonny.

Heineken has sponsored the Champions League tournament for the past seven years. This year’s "road to the final" campaign also included social media challenges where fans could win prizes.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs