Carte Noire Instinct "window of intensity" by Work Club

Campaign Work, Thursday, 11 April 2013 10:37AM

Carte Noire Instinct

Work Club has created an installation to promote the coffee brand Carte Noire Instinct, which will run between 12 and 18 April in the Westfield Stratford City shopping centre. The "window of intensity" installation, which Work Club created with the design consultancy AllofUs, consists of a five-metre interactive screen in a shop front window. When people walk past the screen, the installation distorts their image. The closer the person gets to the installation, the more intense the distortion. The idea is that it "recreates the intensity inside every tin of Carte Noire Instinct". George Schon created the campaign, which was directed by Jamie Mylam.

This article was first published on Campaign Work


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