Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Santander: brand ambassadors
Santander: brand ambassadors

This week's top ad is for Santander, with 53% recall, followed by Very.co.uk at number two.


table headerTop ten ads of the week
  Brand Agency/TV Buyer Recall %
1 Santander, 123 credit card Havas Worldwide London 53
2 Very.co.uk St Lukes/OMD 41
3 Cuprinol, Garden Shades wood stain 18 Feet & Rising/MediaCom UK 37
4= Kellogg's, Crunchy Nut Glorious Oat Granola Leo Burnett/Carat 36
4= More Than, insurance range VCCP/Starcom MediaVest 36
6 KFC BBH/Walker Media 35
7 Marks & Spencer RKCR/Y&R/Walker Media 32
8 Morrisons DLKW Lowe/MEC 31
9= Wrigley Abbott Mead Vickers BBDO/MediaCom UK 30
9= Stella Artois Mother London/Vizeum UK 30

Adwatch research was conducted from 11 April - 15 April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000)

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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