Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Santander: brand ambassadors
Santander: brand ambassadors

This week's top ad is for Santander, with 53% recall, followed by at number two.

table headerTop ten ads of the week
  Brand Agency/TV Buyer Recall %
1 Santander, 123 credit card Havas Worldwide London 53
2 St Lukes/OMD 41
3 Cuprinol, Garden Shades wood stain 18 Feet & Rising/MediaCom UK 37
4= Kellogg's, Crunchy Nut Glorious Oat Granola Leo Burnett/Carat 36
4= More Than, insurance range VCCP/Starcom MediaVest 36
6 KFC BBH/Walker Media 35
7 Marks & Spencer RKCR/Y&R/Walker Media 32
8 Morrisons DLKW Lowe/MEC 31
9= Wrigley Abbott Mead Vickers BBDO/MediaCom UK 30
9= Stella Artois Mother London/Vizeum UK 30

Adwatch research was conducted from 11 April - 15 April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000)


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published