Porsche

Porsche is promoting the launch of its Cayman model with a digital campaign. The work, by Karmarama, is a marked switch for Porsche, which traditionally focused on press and outdoor activity. The content design agency Somethin’ Else created a series of computer games that invite users to test their skills on driving and balance-based challenges. Players can then register their scores for a chance to win a test drive of the Cayman at Silverstone. The work was written by Paul Zeidler and art directed by Alex Wood.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs