Three celebrates silly stuff with moonwalking pony

Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.

Social media activity allowing mash-ups of the original TV spot perfectly communicate the "silly stuff. It matters" strapline.  
 
Brand: Three

Client: Tom Malleschitz, marketing director
 
Agency: Wieden + Kennedy
 
Creatives: Dan Norris and Ray Shaughnessy

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Christmas 2016 ads: the best so far
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1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

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