Three celebrates silly stuff with moonwalking pony

Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.

Social media activity allowing mash-ups of the original TV spot perfectly communicate the "silly stuff. It matters" strapline.  
 
Brand: Three

Client: Tom Malleschitz, marketing director
 
Agency: Wieden + Kennedy
 
Creatives: Dan Norris and Ray Shaughnessy

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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