Three celebrates silly stuff with moonwalking pony

Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.

Social media activity allowing mash-ups of the original TV spot perfectly communicate the "silly stuff. It matters" strapline.  
 
Brand: Three

Client: Tom Malleschitz, marketing director
 
Agency: Wieden + Kennedy
 
Creatives: Dan Norris and Ray Shaughnessy

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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