Samsung drafts in cast of hundreds for epic charge

Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.

A man sitting on an armchair halts the onslaught with his hand to demonstrate the motion sensitive controls used by Samsung Smart TVs.

Brand: Samsung 

Client: Guy Kinnell, head of TV and AV at Samsung Electronics UK & Ireland

Agency: CHI & Partners

Creatives: Jonathan Burley and Rick Brim

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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