Pick of the week: The Guardian, BBH London

Pick of the week: The Guardian, BBH London

James Swift thinks you have to love The Guardian’s Margaret Thatcher press ad: "Bartle Bogle Hegarty has already done some impressive stuff for The Guardian and continues the run with this arresting ad. The Marmite comparison is near perfect as a concept and the image has impressive detail. Most importantly, it’s impossible to ignore." It was created by Peter Reid, Carl Broadhurst, Simon Pearse, Emmanuel Saint M’Leux, Harry Orton and Robin Warman.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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