Pick of the week: The Guardian, BBH London

James Swift thinks you have to love The Guardian’s Margaret Thatcher press ad: "Bartle Bogle Hegarty has already done some impressive stuff for The Guardian and continues the run with this arresting ad. The Marmite comparison is near perfect as a concept and the image has impressive detail. Most importantly, it’s impossible to ignore." It was created by Peter Reid, Carl Broadhurst, Simon Pearse, Emmanuel Saint M’Leux, Harry Orton and Robin Warman.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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