Lucozade offers glucose-powered lyrical journey

Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.

The irreverent ad for the GSK-owned brand sees central character Dan complete a series of mundane and extraordinary activities, such as hedge trimming, dog walking, tree chopping and crocodile wrestling.

Brand: Lucozade Energy

Client: Jon Roberts, global marketing head Lucozade

Agency: Grey London

Creative: Darren Wright

 

 

 

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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