Eloise Smith

Eloise Smith, creative director, Havas Worldwide London 

The judge in the Digital Advertising category talks about what D&AD could do better, as well as the trend of campaigns responding to conversations that already exist online.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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