Eloise Smith

Eloise Smith, creative director, Havas Worldwide London 

The judge in the Digital Advertising category talks about what D&AD could do better, as well as the trend of campaigns responding to conversations that already exist online.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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