Aaron Koblin

Aaron Koblin, creative director, Google

The judge in the Digital Design category jokes about this being "the year of the scroll", due to the high number of projects about the way that web pages change when you scroll through them. He also says he has seen interesting submissions from crazy augmented reality to people dancing with holographic imagery, and is excited about new novel approaches.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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