Comparethemarket.com racks up tension between Spencer and Aleksandr

The animosity between Comparethemarket's Spencer and Comparethemeerkat's Aleksandr Orlov peaks to a new level as the former parachutes into the grounds of the meerkat mansion.

Rocks are thrown by both sides in this television spot that humorously freshens up the long running comparethemeerkat.com creative idea.

Brand: Comparethemarket.com

Client: Mark Vile, marketing director

Agency: VCCP

Creatives: Matt Lloyd and Darren Bailes

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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