Agency: Bartle Bogle Hegarty
By Ian Darby, campaignlive.co.uk, Friday, 03 May 2013 12:12PM
The Imagination series, held in association with the Tribeca Film Festival, invites people to create film concepts based on a script provided by the film screenwriter Geoffrey Fletcher.
Gravity Road, the content agency, is working with the Bacardi-owned gin brand, on the film-themed campaign, which involves inviting people to visit www.imaginationseries.com to submit their ideas.
The competition closes on 4 August, when Brody, Fletcher and a panel of Tribeca Film Festival experts will shortlist four ideas to go into production and a further five ideas to go to a public vote to decide a winner that will also go into production.
Winners of the first Imagination competition include James Griffiths, a London-based film maker who created 'Room 8', a live action piece featuring miniature people and parallel universes. The films, produced by Independent and Gravity Road, were premiered at last week’s Tribeca Film Festival and are now available to view on YouTube.
The winners of the new contest will be premiered at the Tribeca Festival next year.
Magali Podesta, the global marketing manager of Bombay Sapphire, said: "We want to spark people’s imagination in film and let them create a story, showing that imagination can take you everywhere."
This article was first published on campaignlive.co.uk