Robinsons gets emotional about family with 'Pals' ad

Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.

The 60-second film captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having "sword" fights with twigs – with an emotional twist at the end.

Company: Britvic

Brand: Robinsons

Agency: BBH

Creative directors: Hamish Pinnell and Justin Moore

Creatives: Matt Moreland and Chris Clarke, Sarah Hardcastle and Elliot Shiels

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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