Infographic: Did you know 71% of Lady Gaga's followers are fake?

Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media exam to put marketers and agencies to the test.

Marketing's social media exam
Marketing's social media exam

This infographic pulls out some of the headline findings from the 2,300 marketers and agencies who took part in our social media exam. If you think you know better, click here to take the test

Click here to read more of the answers - good and bad - to our longer, scenario-based questions. Do you agree - or know better?

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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