Budweiser unveils two-minute FA Cup fan film

FA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.

Budweiser: using fans' pictures for FA Cup ad
Budweiser: using fans' pictures for FA Cup ad

The film tells the story of this season’s FA Cup from a fan’s perspective. Over the course of the competition, thousands of photos have been submitted via Twitter and the #tothedream hashtag was also used to aggregate conversation around the FA Cup.

The use of a 120-second ad slot, normally reserved for its World Cup and Super Bowl advertising campaigns, marks a first for Budweiser. The film will air on TV in the last commercial break on both ITV and  ESPN before kick off of the final tomorrow at 5.15pm.

Iain Newell, Budweiser’s UK marketing director, said: "The film illustrates our commitment to bringing the beautiful game closer to the fans, and through this film we think we’ve captured a truly great season of FA Cup action."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published