Agency: DLKW Lowe
In association with
Campaign Work, Wednesday, 15 May 2013 06:44PM
Carlsberg has teamed up with DJ Axwell – one third of the Swedish House Mafia group – to launch a global digital campaign by North Kingdom.
The four-month campaign begins with the launch of Axwell’s latest track, supported by an online video where users follow the story of a man on a journey to find a party.
While watching the video, users can interact by placing their cursor in certain places to make the track play louder. At the end, they are invited to find out more about "where's the party?" through social media.
Parties are planned across 18 countries to support the campaign and users will be given the chance to win tickets to the headline party with Axwell.
This article was first published on Campaign Work