'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top

Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.

Ronan Dunne's top career tips
Ronan Dunne's top career tips

1. Have a higher purpose. In the long-term, who will remember whether your EBITDA was 0.2% points higher or lower than the competition? Give time to what you really want to achieve. You are more likely to differentiate and stand out.

Give time to what you really want to achieve. You are more likely to differentiate and stand out

2. Always ask 'why?' It makes you look deep and hard at the underlying drivers for your business. It means you understand your values and motivators.

3. Believe in your values and do things because they are the right thing to do. They help to build trust.

4. Listen with humility from the people around you.

5. Spend time bringing people with you - otherwise you won’t inspire.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published