Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

Oreo ad celebrates Sheffield's colourful heritage

Another execution refers to the home of snooker, The Crucible, while a third execution references 'The Full Monty' movie which was shot in Sheffield. It follows the decision of brand owner Mondelez International to open its first UK factory making Oreos.

Company: Mondelez

Brand: Oreo

Client: Toby Bevans, senior brand manager

Agency: Draftfcb

Creative Director: Steve Bennett-Day

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published