Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

Another execution refers to the home of snooker, The Crucible, while a third execution references 'The Full Monty' movie which was shot in Sheffield. It follows the decision of brand owner Mondelez International to open its first UK factory making Oreos.

Company: Mondelez

Brand: Oreo

Client: Toby Bevans, senior brand manager

Agency: Draftfcb

Creative Director: Steve Bennett-Day

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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