Beefeater creates 'My London' bottle with user generated photos

Beefeater gin has created a sleeve that is made up of photographs that were uploaded by Londoners to celebrate its 2013 limited edition bottle.

Beefeater creates 'My London' bottle with user generated photos

Made from individual London themed images, which ask the question, what does London mean to them? A lovely, local idea that bridges the old and new worlds both on and offline.

Brand: Beefeater Gin

Client: Paco Receuro, global brand director for Beefeater Gin.

Agency: Coley Porter Bell

Designer was Stuart Humm

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