Inside... Dennis Publishing
campaignlive.co.uk, Thursday, 23 May 2013 08:00AM
Apart from boosting its digital portfolio, Dennis wants to push into new areas via the Enterprise division, Ian Westwood writes.
2013 marks the 40th anniversary of Dennis Publishing. No single year is ever the same and, so far, 2013 has proved to be anything but ordinary. We have continued to launch, acquire and innovate, but we’ve also learned to push every content and commercial boundary further than ever before.
Recent highlights include the launch of Cyclist, which, after eight issues, has already exceeded our expectations and has been well-received by advertisers and the cycling industry. We also bought Computer Active, the biggest acquisition in Dennis’ history and one that cements our position as the most influential technology publisher in the country.
We posted a record performance in our digital publishing business last year, with revenues up 25 per cent year on year and traffic increases across the majority of our portfolio. Standout performers have been our automotive website CarBuyer, visits to which grew 273 per cent year on year, and the technology site Expert Reviews, which now boasts more than four million monthly unique users.
We’ve learned an awful lot about apps, working incredibly hard to push our brands on to multiple devices and focusing on scalability and sustainability. Our digital edition roll-out of The Week has been transformational, with more than 20,000 digital subscribers now signed up to the award-winning app.
We’ve also been busy building the business outside of our core publishing activities through the Enterprise division – where we’ve launched Adnostic, a digital ad production agency, and invested in the start-ups Contentment, MotorMutt and TablePouncer.
We’re looking to accelerate our push into new areas with a firmer focus on improving our content, our publishing technology and the discoverability of what we are producing – while keeping an eye out for opportunity and having fun along the way.
Last year, we received a record 27 award nominations and took home the Professional Publishers Association’s Consumer Magazine of the Year for The Week. Our challenge this year is to do even better.
Ian Westwood is the group managing director at Dennis Publishing
This article was first published on campaignlive.co.uk
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