Agency: Fallon London
By Ian Darby, campaignlive.co.uk, Thursday, 23 May 2013 08:00AM
The shop won the business after a pitch that involved agencies including the incumbent, VCCP.
Now will develop a campaign to promote Freesat’s offer in a market that has become increasingly competitive due to the launch of YouView and Freeview’s significant marketing spend.
Freesat, a joint venture between ITV and the BBC, spends £2 million on media a year, according to Nielsen.
Last year, it launched the Freetime box, which offers new on-demand programming and archive features.
Paul Gilshan, Freesat’s marketing director, said: "It has been an exciting process, with some great ideas brought to the table. Now’s energy and creativity impressed us."
This article was first published on campaignlive.co.uk