Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice

The latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.

Old Spice: he has a son
Old Spice: he has a son

PlayStation 4 See it First at E3 - Teaser

The teaser trailer for the forthcoming PlayStation 4 console features brief flashes of the new games machine, setting up the big reveal on 10 June at the E3 electronic entertainment expo.

Louis Vuitton Presents the Art of Packing - Folding Jeans

Travellers get a top tip from the luxury brand here with a quick and easy way to pack jeans.

Old Spice - Baby

This film for Old Spice's new shaving gel features a muscle-bound baby and talking clothes, all adding up to another hit for the fragrance brand, with 5.5m views so far.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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