Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice

The latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.

Old Spice: he has a son
Old Spice: he has a son

PlayStation 4 See it First at E3 - Teaser

The teaser trailer for the forthcoming PlayStation 4 console features brief flashes of the new games machine, setting up the big reveal on 10 June at the E3 electronic entertainment expo.

Louis Vuitton Presents the Art of Packing - Folding Jeans

Travellers get a top tip from the luxury brand here with a quick and easy way to pack jeans.

Old Spice - Baby

This film for Old Spice's new shaving gel features a muscle-bound baby and talking clothes, all adding up to another hit for the fragrance brand, with 5.5m views so far.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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