Agency: Fallon London
Campaign Work, Wednesday, 29 May 2013 08:55AM
Pernod Ricard’s vodka brand Luksusowa has launched a website that positions it as a drink for men. The site was created by AnalogFolk and features illustrations by Mr Bingo. It offers users humorous tips on how to be more of a man, such as "how to wear a beard" and "how to open things that women can’t". The site also includes recipes for Luksusowa-based drinks and is supported by social media activity. The writer was Alistair McKnight, the design director was Jamie Lillywhite and creative lead was Ray Jopson.
This article was first published on Campaign Work