Xbox One to use camera sensors to reward viewers who watch ads

Microsoft has filed a patent that will allow its Xbox One to reward viewers for watching ads on the device, to prevent people skipping ad breaks.

Xbox One: Microsoft wants to reward viewers who watch ads
Xbox One: Microsoft wants to reward viewers who watch ads

The patent application proposes the Xbox One is configured to track the behaviour of viewers via the Kinect camera, in order to offer rewards if a viewer watches one or more ads during a TV show or movie.

Virtual rewards could include giving an avatar away to the viewer, while physical rewards include coupons for an advertised product or service or an actual product.

Microsoft said it has applied for the patent with the United States Patent and Trademark Office because traditional TV viewing experiences "tend to be passive" and do not provide enough viewers to engage with programming.

he company added: "With the proliferation of digital video recording devices, advertisers are finding it increasingly difficult to introduce their advertisements to viewers."

Advertisers, producers and distributors of the video content will be able to set the viewing goals that will trigger the rewards.

Microsoft’s next-generation Xbox One console is due to launch this year and was unveiled last week at a high-profile event at the company’s headquarters inRedmond, Washington

It is being positioned as an "all-in-one home entertainment system" as Microsoft tries to move it away from being primarily a gaming device.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published